AI Insights · Timothy · January 2023
Top 5 Fitness and Weight Loss Programs on iOS in Europe Q4 2022
Discover the top-performing fitness and weight loss apps on iOS in Europe during Q4 2022, including their trends in downloads, revenue, and active users.
The fourth quarter of 2022 was an eventful period for fitness and weight loss apps on the iOS platform in Europe. Below, we delve into the performance of the top five apps in this category: Strava: Run, Bike, Hike, MyFitnessPal: Calorie Counter, Zwift: Ride and Run, Fitbit: Health & Fitness, and YAZIO Calorie Counter & Diet. This data comes from Sensor Tower, where more insights can be found.
Strava: Run, Bike, Hike
Strava saw a consistent weekly revenue trend, starting at approximately $588K and ending the quarter at around $519K. Weekly downloads fluctuated, peaking at 49.4K in the final week of December. Active users displayed a downward trend from 1.5M to about 1.2M, with a significant bounce back to 1.5M in the last week of December.
MyFitnessPal: Calorie Counter
MyFitnessPal experienced steady weekly revenue, maintaining around $290K to $300K, with a slight dip towards the end of the quarter. Weekly downloads varied, reaching a high of 45.7K in late December. Active users decreased from 2.4M to 2.0M, with a slight rebound to 2.2M at the end of the quarter.
Zwift: Ride and Run
Zwift's weekly revenue showed a gradual increase, closing the quarter at $254K. Downloads saw growth, particularly in December, peaking at 8.6K. Active users rose from 26K to 36.6K by the end of December, indicating a growing user base.
Fitbit: Health & Fitness
Fitbit exhibited fluctuating revenue, starting at $237K and ending at $255K. Weekly downloads spiked dramatically in the final weeks, reaching 75.7K. Active users remained relatively stable around 400K, with a slight increase to 417K by the end of December.
YAZIO Calorie Counter & Diet
YAZIO showed an increase in weekly revenue, peaking at $226K in the last week of December. Downloads varied, reaching a high of 50.8K in the same period. Active users dropped from 1M to around 800K, but saw a notable increase to 945K at the end of the quarter.
These insights highlight the dynamic nature of the fitness and weight loss app market on iOS in Europe during Q4 2022. For more detailed analysis, visit Sensor Tower.
